ann16006 — Announcement

New ESO Supernova Partner: HARVARD engage! COMMUNICATIONS

Media partnership signed with local PR and Media company

1 September 2016

HARVARD engage! COMMUNICATIONS have signed a one-year agreement with ESO as a Media Partner of the ESO Supernova Planetarium & Visitor Centre. HARVARD engage! COMMUNICATIONS specialises in strategic brand and corporate communication for enterprises, organisations and brands in the area of technology, e-commerce, digital lifestyle and digital business.

Through this collaboration, HARVARD engage! COMMUNICATIONS will contribute to raising awareness of the new ESO Supernova Planetarium & Visitor Centre that offers Bavarian families, astronomy enthusiasts and tourists the opportunity to experience the Universe through an interactive astronomical exhibition, ten different guided tours and what in 2017 will become the largest tilted planetarium in Germany, Austria and Switzerland.

“We want the ESO Supernova to be a place where people are genuinely engaged by science and technology.”, said Tania Johnston, ESO Supernova Coordinator. “HARVARD engage! COMMUNICATIONS strive to ‘make technology personal’ via people, stories and emotions, and this fits perfectly with our mission”.

As a Media Partner, HARVARD engage! COMMUNICATIONS will benefit from special access to the Void and the exhibition areas within the ESO Supernova, as well as recognition on our webpage, among other benefits.

Companies, institutes and individual donors who wish to support the ESO Supernova and give back to the local community by supporting educational programmes aimed at encouraging young people towards STEM careers, may do so via several types of partnership. The partnerships bring with them corresponding levels of benefits, ranging from name and logo exposure in our centre, on print products, during planetarium shows and more to private use of parts of the building. In-kind contributions and individual donations are also possible. Both partners’ and donors’ contributions help us to ensure that the ESO Supernova can remain a free resource.

More Information

The ESO Supernova Planetarium & Visitor Centre

The ESO Supernova Planetarium & Visitor Centre is a cutting-edge astronomy centre for the public and an educational facility, located at the site of the ESO Headquarters in Garching bei München. The centre hosts the largest tilted planetarium in Germany, Austria and Switzerland and an interactive exhibition, sharing the fascinating world of astronomy and ESO to inspire coming generations to appreciate and understand the Universe around us. All content is provided in English and German and entrance is free, but requires prior booking. For more details visit:

The ESO Supernova Planetarium & Visitor Centre is a cooperation between the European Southern Observatory (ESO) and the Heidelberg Institute for Theoretical Studies (HITS). The building is a donation from the Klaus Tschira Stiftung (KTS), a German foundation, and ESO runs the facility.

The Klaus Tschira Stiftung (KTS) was created in 1995 by the physicist and SAP co-founder Klaus Tschira (1940 – 2015). It is one of Europe’s largest privately funded non-profit foundations. The Foundation promotes the advancement of the natural sciences, mathematics, and computer science, and strives to raise appreciation for these fields. The Foundation’s commitment begins in kindergarten and continue in schools, universities, and research facilities. The Foundation champions new methods of scientific knowledge transfer, and supports both development and intelligible presentation of research findings. The ESO Supernova is a donation from the KTS, and ESO will run the facility.

The Heidelberg Institute for Theoretical Studies (HITS gGmbH) was established in 2010 by the physicist and SAP co-founder Klaus Tschira (1940-2015) and the Klaus Tschira Foundation as a private, non-profit research institute. HITS conducts basic research in the natural sciences, mathematics, and computer science, with a focus on the processing, structuring, and analyzing large amounts of data. The research fields range from molecular biology to astrophysics. The shareholders of HITS are the HITS Stiftung, which is a subsidiary of the Klaus Tschira Foundation, Heidelberg University and the Karlsruhe Institute of Technology (KIT). HITS also cooperates with other universities and research institutes and with industrial partners. The base funding of HITS is provided by the HITS Stiftung with funds received from the Klaus Tschira Foundation. The primary external funding agencies are the Federal Ministry of Education and Research (BMBF), the German Research Foundation (DFG), and the European Union.

ESO is the foremost intergovernmental astronomy organisation in Europe and the world’s most productive ground-based astronomical observatory by far. It is supported by 16 countries: Austria, Belgium, Brazil, the Czech Republic, Denmark, France, Finland, Germany, Italy, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom, along with the host state of Chile. ESO carries out an ambitious programme focused on the design, construction and operation of powerful ground-based observing facilities enabling astronomers to make important scientific discoveries. ESO also plays a leading role in promoting and organising cooperation in astronomical research. ESO operates three unique world-class observing sites in Chile: La Silla, Paranal and Chajnantor. At Paranal, ESO operates the Very Large Telescope, the world’s most advanced visible-light astronomical observatory and two survey telescopes. VISTA works in the infrared and is the world’s largest survey telescope and the VLT Survey Telescope is the largest telescope designed to exclusively survey the skies in visible light. ESO is a major partner in ALMA, the largest astronomical project in existence. And on Cerro Armazones, close to Paranal, ESO is building the 39-metre European Extremely Large Telescope, the E-ELT, which will become “the world’s biggest eye on the sky”.



Oana Sandu
Community Coordinator & Strategy Officer
Tel: +49 89 320 069 65

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